Yunitasari, Farra Aulia and Hermawanti, Susi (2026) Analisis Swot dengan Pendekatan Ifas-Efas Pada Cv Futago Karya Klaten. Analisis “Jurnal Bisnis dan Akuntansi”, 29 (2). pp. 1-9. ISSN 1978 9750

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Abstract

This study aims to analyze the internal and external conditions and formulate an appropriate marketing strategy for CV Futago Karya using SWOT analysis with the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) approaches. This research employed a quantitative descriptive method involving 30 respondents, with data collected through interviews, observations, questionnaires, participation, and documentation. The results showed that the strength score was 1.80 and the weakness score was 1.22, resulting in an S-W value of 0.58. Meanwhile, the opportunity score was 1.53, and the threat score was 1.88, resulting in an O-T value of -0.35. Based on the SWOT diagram, CV Futago Karya was positioned in Quadrant II (Strength-Threat). Therefore, the recommended strategy is the ST (Strength-Threat) strategy, focusing on utilizing the company's strengths to overcome external threats. The proposed strategies include improving product quality, optimizing digital promotion, leveraging project portfolios, enhancing customer service, and diversifying markets. These strategies are expected to improve the company's competitiveness and support its business sustainability.

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