Santosa, Budi (2024) ANALISIS PENGARUH KESADARAN HALAL, RELIGIOSITAS, PENGETAHUAN BAHAN PRODUK, DAN SERTIFIKASI HALAL TERHADAP KEPUTUSAN PEMBELIAN MAKANAN HALAL SIAP SAJI. ANALISIS “Jurnal Bisnis dan Akuntansi”, 25 (2). pp. 1-17. ISSN 1978-9750

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Abstract

Indonesia has become a country with the largest Muslim population in the world, as a population with a Muslim majority it is important to consume halal products that are in accordance with the Qur'an and Hadith. But it is very unfortunate, in fact not all products consumed by Muslims have halal certification and it is rare for Muslims to pay attention to halal certification on every food product packaging which is the first step as a guarantee of product halalness. The current halal lifestyle has become a trend that is in great demand, one of which is in great demand at this time, namely fast food, which has a delicious taste and speed in serving. The process of making ready-to-eat food is usually processed using technological developments, therefore it has produced derivative products from an ingredient. This study aims to analyze the effect of halal awareness, religiosity, knowledge of product ingredients and halal certification in purchasing decisions of ready-to-eat halal food products. The primary data method is using the results of the questionnaire data. Multiple linear regression analysis technique using SPSS 25.0 application. This study resulted in the variables of halal awareness, religiosity, knowledge of product ingredients and halal certification which influenced the decision to purchase halal ready-to-eat food by 66%. Has resulted in a multiple linear regression equation Y=5.073 + 0.318X₁ + 0.106X₂ + 0.137X₃ + 0.351X₄ + e.

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