Santosa, Budi and Sandini, Siti Zahra (2023) Pengaruh Religiusitas, Pendapatan, dan Kemudahan terhadap Keputusan Pembelian Produk Fesyen Muslim Lokal. Analisis: Jurnal Bisnis dan Akuntansi, 24 (1). pp. 23-32. ISSN 1978-9750

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Abstract

Influence of religius ease of purchasing decisions local muslim fashion Products In sampling, non-probability sampling and purposive sampling techniques were used, then the research data was primary data obtained from the results of distributing questionnaires online where 125 respondents were collected but after screening, only 114 were suitable for use. Respondents are consumers of local Muslim fashion products from brands, such as ZOYA, Rabbani, Shafira, Dian Pelangi, Elzatta, Meccanism, Vanilla Hijab, Samase, Carvil, Arjuna Weda, Emba Jeans, Two-D and others and live in Jakarta, Bogor , Depok, Tangerang, and Bekasi (Jabodetabek). The tests carried out in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t test (partial test), F test (simultaneous test, and coefficient of determination (R2). The results of the study show that Based on the t test carried out, the three variables including religiosity, income and convenience have a partially significant effect on consumer purchasing decisions for local Muslim fashion products. Meanwhile, based on the F test carried out, religiosity, income and convenience have a joint effect. Simultaneous impact on consumer purchasing decisions for local Muslim fashion products.

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