Marhaeni, Ch. Kurnia Dyah (2021) Memahami Electronic Word of Mouth sebagai Bentuk Komunikasi Era Digital Ch. Kurnia Dyah Marhaeni. Caritas Pro Serviam, 43 (2). pp. 38-48. ISSN 1410-4547

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Abstract

Abstract The presence of the digital era brings changes in various fields, one od which is communication. The digital age has changed the way information is transmitted. Word of mouth (WOM) as an ancient communication strategy that is effective in conveying various informations has developed into electronic Word of mouth (e WOM). Furthermore, electronic Word of mouth develops in line with the development of new media, namely media connected to the internet. This paper will discuss about changing Word of mouth to electronic Word of mouth, benefits, characteristics and differences between Word of mouth and electronic Word of mouth. Understand these things can help optimize the use of electronic Word of mouth

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