Indrojiono, FX (2018) BAHASA IKLAN DALAM DUNIA BISNIS. Analisis, 14 (1). pp. 1-12. ISSN 1978-9750

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Abstract

This research aims at describing the influence of advertising language to business because advertising language is one of an important elements in making advertisement especially in business fields. Because business (in service and thing fields) needs to promote their product to gain the profit and for their company's development. In the society, market, super market, bus station, train station, airport, etc., there are many advertisements that we can see or listen. From the language field, the advertisement language has the important role like informing the product that they will sell or use. Customer will accept the information or product knowledge from the producer directly or indirectly. Actually, sometimes any people are persuaded by the advertisements. For example in special case, discount promotion always is exciting for many people especially women. This the proof of the power of advertisement language in business. However, sometime many advertisements are not interesting, so that will lose the chance to persuade the customers and automatically their products are not sold out. If producer wants to make a good advertisement, he must notice the advertisement language and by selecting exciting words (diction), making a good text for effective and efficiency (copy writing) the advertisement, the creativity of having an artist is important too because he can manage every item from this advertisement to be a good one.

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