Pribadi, Yulius (2018) KOMUNIKASI PEMASARAN POLITIK; Studi Kasus Strategi Menjual Program-Program Politik. Analisis, 14 (01). pp. 13-28. ISSN 1978-9750

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Abstract

District legislators is a regulator developing area that part of a province. They have to compete with other legislator candidates in collecting certain sum of constituent/voters. It is interesting to find out their persuading strategy to make voters relly on that they deserve to be a legislator. Using the method of case study, this research try to analyses what kind of strategy to do their political marketing communication to convey that their positioning will be responded positively by prospect voters and to convince prospects to be loyal constituents. Through a series of indepth interview and documentations, this research presuppose opportunity of planned political marketing communication to segmented prospect voters will make prospect voters sure their choice. Consistent message has to be communicated with right media to make sure that their positioning will attract prospect voters to be their loyal constituent.

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