Indrojiono, FX (2018) LAPORAN PENELITIAN KAJIAN SOSIOLINGUISTIK TERHADAP IKLAN LAYANAN MASYARAKAT BADAN NARKOTIKA NASIONAL (Lokasi Iklan di Perempatan Ringroad Demak Ijo Yogyakarta). ASMI Santa Maria Yogyakarta, Yogyakarta.

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	Text (Lembar Persetujuan) LP Kajian Sosiolinguistik.pdf Download (137kB)

Abstract

Sosiolinguistics is an interdisciplinary field of language that combines linguistic and social (societal). Languages can be researched from various angles, for example phonology, morphology, syntax, semantics, typologies, historical, dialects, and societies. From this point of society then emerged the science of Sociolinguistics. The social dimension is very helpful in giving a lot of meaning in the field of language so that it has an impact on the emergence of various languages that not only serve as a indicator of the differences in the class of the speaking community but also as an indication of the language situation and reflect the goals, topics, rules and modes of language use. In this study, it seems that the use of language in Public Service Advertisements has a great influence in inviting people to do something based on the message conveyed. Problems that arise from the observations of researchers are more accurately studied on the basis of Sociolinguistics. Public Service Advertisements (ILM) published in public places have a major impact and their effectiveness can be expected in reaching the target. However, in reality, the delivery of the invitation gave rise to linguistic deviations that resulted in the message not being conveyed according to its original purpose. The critical community sees it as a failure to convey a good message from the ILM maker to the target community of the message.

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