Rambu Sedu, Maria Dominika and Budiningsih, Benedicta (2025) Pengaruh Kualitas Produk Kamar, Harga, dan Bukti Fisik terhadap Kepuasan Pelanggan pada RV Hotel Gianyar. Analisis “Jurnal Bisnis dan Akuntansi”, 27 (02). pp. 39-54. ISSN 1978-9750

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Abstract

The growing number of tourists visiting Bali has increased the demand for hotels as accommodation facilities. Consequently, the hotel industry seeks to enhance service quality to foster customer satisfaction and trust. This study aims to examine the effects of room product quality, pricing, and physical evidence on customer satisfaction, assessed through three dimensions: Tangibility, Reliability, and Responsiveness. The analysis employed multiple linear regression with 125 customer respondents. The findings indicate that Room Product Quality (X1), Price (X2), and Physical Evidence (X3) simultaneously exert a positive and significant influence on Customer Satisfaction. This is supported by an F-value of 117.324 and a significance level of 0.000, with a probability value of p < 0.05.

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