Kristiyanti, Iin and Indrojiono, FX (2024) ETOS KERJA KALANGAN MAHASISWA BIDANG KEWIRAUSAHAAN DI ERA DIGITAL. Analisis: “Jurnal Bisnis dan Akuntansi”, 25 (2). pp. 85-95. ISSN 1978-9750

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Abstract

The number of entrepreneurs or people doing business in Indonesia is still around 3.47%. This is a great opportunity for all Indonesian citizens to engage in this field. From that number. Most of them are dominated by young people, most of whom are still old players and have not been fully managed by digital means. Most of them still rely on knowledge and strategies that are passed down from their parents. In the era of Industry 4.0, it has entered the initial phase of Industry 5.0. The opportunity to become an entrepreneur or businessman in Indonesia is very wide open and the facilities to run it are now increasingly facilitated in various ways, for example the existence of entrepreneurship seminars, capital facilities from the government and the world of development are also facilitated. In addition, the current digital era is a gift of ease in entrepreneurship or business because with the help of digital will cut a lot of costs. The above conditions benefit Indonesia because the younger generation has a high exploratory spirit in utilizing digital technology. For example, they can maximize in digital marketing from determining the target market, with what strategies, achievements, etc. which can all be started with simulations to be applied in real using cellphones or computers and do not need to meet directly with the target market, they can do everything from home or with a popular term during Covid, namely Work from Home (WFH).

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