Sutono, Petrus (2023) Strategi Intensifikasi Pajak Reklame Melalui Pengurangan Pajak dan Layanan Pajak Daerah (LPD) Secara Online di Kota Yogyakarta. Analisis : Jurnal Bisnis dan Akuntansi, 24 (1). pp. 100-104. ISSN 1978-9750

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Abstract

Original Regional Income (PAD) is regional government income sourced from regional levies and taxes. Regional governments strive to maximize regional levies and taxes so that regional income targets are met. Advertisement tax as one of the regional tax objects in the city of Yogyakarta is also always maximized through tax intensification. In its implementation, advertising tax collection did not run smoothly, due to objections to paying and complicated permit processing. The strategy adopted by the regional government is to provide relief from billboard tax payments and online regional tax services (LPD) through the Jogja Smart Service (JSS) application. This service supports the government in collecting tax revenues more effectively and fulfilling tax obligations more easily, quickly and transparently.

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