Windarto, G. Jarot (2009) Konsep Manajemen Strategik: Kerangka Analisis Untuk Mengenali Struktur Industri dalam Menghadapi Persaingan. Analisis, Jurnal Bisnis dan Akuntansi, 3 (1). pp. 463-469. ISSN 1978-9750

Text Konsep Manajemen Strategik Kerangka Analisis Untuk Mengenali Struktur Industri Dalam Menghadapi Persaingan.pdf Download (1MB)

Abstract

Business development is inseparable from the issue of internal and external changes of an organization. These changes cause a strong competition regionally and globally that necessitates a company or an organization to set forth a systematic approach to cope with them in order to survive and to get ahead. Inevitably, the changes force all organizations and companies to change accordingly in order to survive; otherwise, they should be out of the arena. One key answer to cope with the competitive changes is the concept of strategic management. This concept helps an organization identify and understand strategic situation or a strategic environment through a strategy analysis, which eventually reveals strategic choices for an organization or a company to cope with and win the competition.

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