Kumalasari, Mekar Hanny Intan and Windarto, G. Jarot (2018) PENGARUH BIAYA PAMERAN TERHADAP VOLUME PENJUALAN PADA PT. SUMBER BARU ANEKA MOTOR SUZUKI YOGYAKARTA. Analisis, Jurnal Bisnis dan Akuntansi, 13 (2). pp. 32-43. ISSN 1978-9750

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Abstract

Sales promotion is one form of promotion used by companies to increase sales in the short term. It is carried out in various ways in which one of them is exhibition. With it, companies can systematically show models, real products, maps or images in a particular place to draw the visitors’ attention. Exhibition is also one of the most flexible forms of sales promotion, as it can be done any time, and at the desired place and time. However, exhibition has a very limited scope to reach. Therefore, it needs to be done in several places to cope wider consumers. Consequently, it requires much cost. To make exhibitions effective, they are usually held in crowded places, usually in malls visited by many people so that they can directly see or try the products offered. This way, visitors can feel the various advantages and comfort of the product. Hopefully, the direct contact between consumers and products will encourage them to immediately purchase the products.

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