Marhaeni, Ch. Kurnia Dyah (2009) MEMBANGUN REPUTASI BADAN USAHA MILIK NEGARA (BUMN) DI ERA PERSAINGAN. ANALISIS, 3 (1). pp. 456-462. ISSN 1978-9750

Text 2. ANALISIS NOV 2009 MEMBANGUN REPUTASI BUMN_compressed.pdf - Published Version Download (2MB)

Abstract

So far state-owned enterprises are often claimed as enterprises having bad performance, un-excellent service, or the place in which corruption, collusion and nepotism develop. In reality, more and more enterprises are awere of the importance of building the reputation of the company in this competitive era. Reputation is the collection of the images in the public’s mind. It is the resultant or fulfilling the rational and emotional expectation of each stateholder toward the company in each moment of interaction. Rational expectation is based more on the performance or quality of the product consumed. Emotional expectation is based more on the behavior and perception of the stakeholders. Reputation can be built through corporate identity and corporate image. As the starting point, it begins with corporate identity. State-owned enterprises cooperate with other state-owned enterprises or non state-owned enterprises to product some activities to build its reputation, for example by having advertisements involving professional advertising corporate, Public relations forums under the Ministry of state-owned enterprises and holding other events such axhibitions. Through these many kinds of event, state-owned enterprises build reputation and win the competition.

Actions (login required)

View Item