Marhaeni, Ch. Kurnia Dyah (2009) Image Wanita dan Iklan Produk Kesehatan Pada Majalah Wanita. Caritas pro Serviam, 18. pp. 99-111. ISSN 1410 4547

Text 1. CARITAS NOV 2009 IMAGE WANITA DAN IKLAN PRODUK KESEHATAN PADA MAJALAN WANITA_compressed.pdf - Published Version Download (2MB)

Abstract

The image of a beautiful and healthy woman has recently become part of the needs of adult women. The desire to look beautiful and healthy motivates them to get products that promise this. The desire is so great that some consumers are no longer rational, they buy any product that guarantees beauty and health, even though the brand and ingredients are sometimes unclear. Often women don't care about counterfeit health products, non-standard or fake health products at relatively low prices. The thing that needs attention is the limitation regarding health products for adult women themselves. This limitation will certainly help potential buyers, in order to get products according to their expectations, especially for health products

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