Windarto, G. Jarot (2010) MENINGKATKAN KEUNGGULAN BERSAING DENGAN BENCHMARKING. Caritas Pro Serviam, 20. pp. 14-21. ISSN 1410-4547

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Abstract

A great deal of firms gets ahead and dominates in market because of a focus on customers satisfaction It is usually by offering best products and service. At the same time, a lot of others experience shacks even though pursuing the best strategies. To raise competitive advantage is not enough with best strategies It requires a benchmarking with other successful firms. As a quality-based practice, benchmarking s indispensible for companies to survive and to promotea a competitive advantage Trough it, compa may achieve equal or better performances than others. Benchmarking can be a basis to improve processes and products continuously. Eventually, it may help companies to enhance a core business process, which offers an incessant competitive advantage

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