Windarto, G. Jarot (2012) Meningkatkan Ekuitas Merek Ditinjau dari Perspektif Konsumen. Empirical, 1 (1). pp. 85-100. ISSN 2089-9149

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Abstract

The power of brand is one of business success keys Powerful brand is a brand having high equity. The power of brand depends on its ability to be known by society, its interest to be bought, and the customers desire to re buy it Therefore, the brand equity needs to be maintained all times The ways to form brand equity are by building high brand awareness and creating good image Both elements are used as a reference to improve the performance of brand so that in the future it can be better or the best, compared to the competitor.

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