Bella, Martha Veronika and Windarto, G. Jarot (2017) TANGGAPAN KONSUMEN TERHADAP MEDIA PROMOSI DI PT BANK RAKYAT INDONESIA (Persero) Tbk CABANG BAJAWA NGADA NTT. Analisis, 11 (2). pp. 39-49. ISSN 1978 9750

Text Tanggapan Konsumen Terhadap Media Promosi Di PT Bank Rakyat Indonesia (Persero) Tbk Cabang Bajawa Ngada NTT.pdf Download (734kB)

Abstract

The selection of promotional media is an activity that marketers do to find the best way of delivering messages to the target market. To select the type of media to be used, it needs to be tailored to the target market. Because each different type of media will tend to be aimed at different groups. Considering PT Bank Rakyat Indonesia Tbk Branch Bajawa Ngada NTT is a Bank whose customers consist of almost all levels of society then the Bank needs to consider the type of promotional media which is used to attract public interest to be customers, For this reason, PT Bank Rakyat Indonesia (Persero) Tbk Bajawa Ngada NTT Branch is using various combinations of promotional media types is an appropriate step to do, considering that its customers come from all levels of society. By using various combinations of this type of media campaign the bank can inform various products and services to the community, so that people are interested to become its customers.

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