Wikaningtyas, Michaella Isti and Wijayanti, Nurdewi (2021) Penggunaan Media Sosial sebagai Media Pemasaran Museum Sonobudoyo Yogyakarta. Analisis: Jurnal Bisnis & Akuntansi, 20 (01). ISSN 1978-9750

Text Penggunaan Media Sosial sebagai Media Pemasaran Museum Sonobudoyo.pdf Download (461kB)

Abstract

Sonobudoyo Museum, is a museum under the management of the Yogyakarta Education and Culture Office. As a museum that stores historical collections in the fields of art and culture, special marketing is needed to increase interest in visiting, especially the younger generation. Successful marketing communication must be supported by the right media determination strategy. In this study, it is discussed about the extent to which the use of social media used by the Sonobudoyo Museum in conveying messages and encouraging audience interest in the Sonobudoyo Museum and the events held. The management of social media at the time of the research was carried out by a media team from a consultant in the field of marketing and public relations, namely Cornelia & Co. Research data obtained by the method of observation, interviews, and documentation. The results of the study using descriptive analysis, describe the 4 social media platforms used, namely Instagram, Facebook, Twitter and YouTube. Of the four social media platforms, Instagram is the most popular media, with performance and insight results showing an increase every month. However, the three other social media platforms also showed an increase in audience although not as big as on the Instagram platform. The message content on each media is packaged according to the target and has the same message. The target for uploading messages is carried out through monthly planning.

Actions (login required)

View Item