PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA PT KANISIUS YOGYAKARTA

Situmorang, Eci Maria Romanasari and Sutono, Petrus (2018) PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA PT KANISIUS YOGYAKARTA. Analisis, Jurnal Bisnis dan Akuntansi, 14 (01). pp. 29-38. ISSN 1978-9750

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Abstract

Books are learning materials and source of knowledge that have long been being used. Along with the rapid development of technology, their existence is affected. Printed books turn to electronic ones because their sales are significantly decreasing over time. This should be anticipated by publishers so that they are still able to survive. Kanisius printing and publishing company in Yogyakarta as one of publishers has planned various promotional strategies to maintain the sales so that the company’s expectation can be met. Consequently, adequate promotional budget is needed.

Item Type:	Article
Uncontrolled Keywords:	electronic books, promotional strategies, promotional budget,
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	AdminPT ASM Marsudirini Santa Maria
Date Deposited:	09 Apr 2023 03:03
Last Modified:	09 Apr 2023 05:19
URI:	http://repository.asmistmaria.ac.id/id/eprint/186

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