Marhaeni, Ch. Kurnia Dyah (2021) Memahami Electronic Word of Mouth sebagai Bentuk Komunikasi Era Digital. Caritas pro Serviam, 43 (01). ISSN 1410 4547

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Abstract

The presence of the digital era brings changes in various fields, one of which is communication. The digital age has changed the way information is transmitted. Word of mouth (WOM) as an ancient communication strategy that is effective in conveying various information has developed into electronic word of mouth (eWOM). Furthermore, electronic word of mouth (e-WOM) develops in line with the development of new media, namely media connected to the internet. This paper will discuss about changing Word of Mouth to Electronic Word of Mouth, benefits, characteristics and differences between Word of Mouth and Electronic Word of Mouth. Understanding these things can help optimize the use of Electronic Word of Mouth.

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